Tottenham launch bizarre ad to reveal new kit with Gavin & Stacey star, Maddison playing darts and Peter Crouch
TOTTENHAM’S advert for the launch of their new kit includes Gavin & Stacey star Matthew Horne, James Maddison playing darts, and a touching tribute to former manager Terry Venables.
Spurs unveiled their home strip for the 2024/25 season – a white jersey with blue sleeves.
But they did so in an unorthodox manner with a 65-second clip shared on X.
The video centres around actor Horne, 45, a big Spurs fan known for his role as Gavin Shipman in the hit-BBC comedy series Gavin & Stacey, sitting in a bar.
It begins with three people in the pub showing off their new Tottenham shirts – which attracts the attention of Maddison and club captain Son Heung-min, who are playing darts at the end of the room.
It then cuts to Horne who is talking to a Spurs cockerel as he launches into a passionate speech.
He says: “Spurs too? What do you reckon for the season? Exactly, I can’t wait to go again. Feel that atmosphere.”
As the cockerel makes noises at him, he continues: “So true, unbelievable talent in the squads. Full of that daring spirit, playing the way we should.”
As fans score a goal while playing table football and Maddison hits a no-look treble 20, Horne says: “[Playing] with flair, with style, our way. The Spurs way.”
Keeper Guglielmo Vicario and midfielder Yves Bissouma fist-bump in response to Horne’s words, while the cockerel begins to get even louder.
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The camera also pans to the engraved bar which reads “El Tel’s Spot”, referencing former manager Venables, who won the FA Cup with Spurs as a player and manager and passed away in November last year.
On the wall is a picture of Tottenham cult hero Peter Crouch giving a cheeky wink.
Horne adds: “Whatever the odds, til the very end. In the pursuit of glory, together.”
The cockerel lets out a huge cry which sees Dejan Kulusevski look up from his paper, before Horne, who has now removed his jacket to reveal the new Spurs top in all its glory, says: “Thanks, it’s new.”
Tottenham’s new “elite” home shirt is available for both men and women at £125, while the “stadium” shirt is £85.