This prescription gummy was designed to treat erectile dysfunction

Direct-to-consumer health company Ro is behind the new Daily Rise Gummies—which use the same active ingredient as Cialis.

Forget popping Viagra or Cialis in plain old pill form. In 2024, erectile dysfunction patients have an abundance of candy-like choices from direct-to-consumer health companies. There’s wintergreen tablets courtesy of Hims and blue chewable tablets from Bluechew. At Ro, which launched under-the-tongue tablets Ro Sparks earlier this year, the company is taking a cue from a big trend in vitamins for its newest erectile dysfunction product: the first prescription gummy.