In the 2024 Lok Sabha elections, Uttar Pradesh became a political thriller with Rahul Gandhi and Akhilesh Yadav challenging the BJP, resulting in a reduced seat share for the ruling party. Priyanka Gandhi's intense campaign played a crucial role in Congress's victories in Amethi and Rae Bareli. Her direct and personal approach resonated with voters, particularly women. She also successfully brokered a seat-sharing deal between Congress and the Samajwadi Party. This election marked a significant turnaround for Congress in Uttar Pradesh.