08.18.2021 Atrium Health News New Brand Joins Two Distinguished North Carolina Healthcare and Learning Academic Medicine Providers to Improve Care FOR ALL(WINSTON-SALEM, N.C. and CHARLOTTE, N.C.) – Aug. 18, 2021 – Today Wake Forest Baptist Health and Atrium Health unveiled their strategic combination’s new brand that reflects and acknowledges both the importance of each regional organization’s current brand as well as Wake Forest Baptist’s and Atrium Health’s joined commitment to be the pre-eminent health care provider and learning health system in North Carolina.“This is another milestone in our journey to come together for the benefit of our patients and the communities we serve,” said Dr. Julie Ann Freischlag, CEO of Atrium Health Wake Forest Baptist, dean of Wake Forest School of Medicine and chief academic officer, Atrium Health. “We were pleased we were able to retain our legacy brand which is so important to our region, to Winston-Salem and to our affiliation with Wake Forest U...
