Best Men's Grooming Products of 2024, Tested and Reviewed

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When shopping for the best grooming products for men, it's easy to be overwhelmed by the amount of options. There are hundreds of colognes, conditioners, deodorants, aftershaves, and sunscreens, all begging for a coveted spot in your cabinet or Dopp kit. Luckily, we at Men's Journal know that the products you use every day reflect how you live your life—so you need to choose wisely.

As such, for the 2024 Men’s Journal Grooming Awards, we narrowed down the vast grooming industry into select high-quality products across 20-plus categories. Four esteemed grooming and style writers worked with stylists, dermatologists, barbers, and other experts to meticulously test hundreds of products to provide straightforward, unbiased reviews. Rest assured that every shampoo, razor, tube of toothpaste, and hair dye deserves its slot—because as men living bold and adventurous lives making time for self-care, we can only justify using the best of the best. 

Best Men's Grooming Products at a Glance

• Best Electric Toothbrush: Philips Sonicare 4100
• Best Cologne for Men: Armani/Privé Santal Dan Sha Eau de Toilette
• Best Toothpaste: Crest Pro-Health Advanced Deep Clean Mint
• Best Beard Trimmer: Braun All-in-One Series 9 Trimmer
• Best Deodorant for Men: Dove Men+Care Whole Body Deodorant Stick
• Best Electric Razor for Men: Braun Series 9 Pro Electric Foil Shaver
• Best Face Sunscreen: Supergoop Every. Single. Face. Watery Lotion
• Best Acne Treatment: Differin Acne Treatment Gel
• Best Beard Oil: Honest Amish Classic Beard Oil
• Best Body Wash for Men: Oars + Alps Men's Moisturizing Body and Face Wash
• Best Razor for Men: Tatara Masamune Double-Edge Safety Razor, Closed Comb
• Best Shampoo for Men: Baxter of California Daily Complete Care Shampoo
• Best Head Shaver: HeadBlade Moto Head Shaving Razor
• Best Hair Clippers for Men: Bevel Pro Hair Clipper and Trimmer
• Best Shaving Cream for Men: Supply Ultra Lather Shaving Cream
• Best Acne Face Wash: Peace Out Acne Gel Cleanser
• Best Conditioner: Sachajuan Thickening Hair Conditioner
• Best Aftershave for Men: Blu Atlas Aftershave
• Best Body Lotion for Men: Nivea Men Three-in-One Body Lotion
• Best Acne Body Wash: Geologie Acne Control Super Clean Body Wash
• Best Beard Brush: Bossman Round Boar & Nylon Bristle Brush
• Best Lip Balm: Kiehl's Facial Fuel No-Shine Lip Balm
• Best Anti-Aging Cream: Kiehl’s Super Multi-Corrective Soft Cream
• Best Face Wash: Geologie Salicylic Acid Face Wash
• Best Hair Dye for Men: True Sons Hair Dye Foam

Best Electric Toothbrush: Philips Sonicare 4100

Writer Paul Schrodt loves the mix of appealing factors in the Philips Sonicare 4100. It's not the fanciest electric toothbrush by any means, but it has reliably assertive, not-too-intense vibration and a two-minute timer with quadrant pacing to ensure you scrub the front and back of your top and bottom teeth.

For more options, check out the best electric toothbrush picks of 2024.

Best Cologne for Men: Armani/Privé Santal Dan Sha Eau de Toilette

As one of the best new fragrances to come out in the past decade or so, Armani/Privé Santal Dan Sha Eau de Toilette starts with sandalwood and bergamot. Then it layers warm, fresh hints of cardamom. Writer Dan Michel loves it so much, he uses it daily.

For more options, check out our list of the best cologne for men of 2024.

Best Toothpaste: Crest Pro-Health Advanced Deep Clean Mint

Crest Pro-Health Advanced Deep Clean Mint is just $5 a pop but provides the most holistic toothpaste experience you can ask for. Just look at the box for the laundry list of coverage. In addition, the paste has boosted stain prevention to keep your teeth whiter for longer.

For more options, check out our list of the best toothpaste of 2024.

Best Beard Trimmer: Braun All-in-One Series 9 Trimmer

Braun All-in-One Series 9 is your one-stop beard grooming shop. With 40 length settings in half-millimeter increments, there's simply no reason to buy another device. It holds a three-hour charge, too, so if you're trimming a few times a week, that likely means only one charge a week. Oh, and did we mention it's waterproof, so you can use it during your morning shower?

For more options, check out our list of the best beard trimmers for men of 2024.

Best Deodorant: Dove Men+Care Whole Body Deodorant Stick

You can use this awesome stick on your armpits, your private areas, your feet—pretty much anywhere that odor strikes. That's why Dove Men+Care Whole Body Deodorant Stick is our top choice deodorant of 2024. With aloe for smoothness and bamboo to neutralize smells, it's a well-rounded product that should be tossed in every guy's gym bag.

For more options, check out our list of the best deodorant for men of 2024.

Best Electric Razor: Braun Series 9 Pro Electric Foil Shaver

It's waterproof. It's gentle. It looks sleek in your cabinet. Indeed, Braun Series 9 Pro Electric Foil Shaver is the perfect daily shaving device for those who stray away from manual razors, and even comes with the option to include a an automatic cleaning kit, which keeps your shaver clean and lubricated.

For more options, check out our list of the best electric razors for men of 2024.

Best Face Sunscreen: Supergoop Every. Single. Face. Watery Lotion

The American Academy of Dermatology and the FDA both recommend daily sunscreen of SPF 30 or stronger to protect your skin. Our favorite product for the job? Supergoop Every. Single. Face. Watery Lotion. The lightweight, absorbable sunscreen is SPF 50 for an added boost of protection and nourishes skin with natural ingredients like cress sprout and wild butterfly ginger root.

For more options, check out our list of the best face sunscreens for men of 2024.

Best Acne Treatment: Differin Acne Treatment Gel

Apply a pea-sized amount of Differin Acne Treatment Gel on a dry face at night every day, and you'll start to see blemish-free skin in about 12 weeks. Using retinoids and adapalene, this product is our preferred way to beat breakouts.

For more options, check out our list of the best acne treatment for men of 2024.

Best Beard Oil: Honest Amish Classic Beard Oil

Hand-crafted in the U.S., this all-natural beard oil contains pumpkin seed oil, avocado oil, and sweet almond oil to lubricate your beard for healthy whiskers and easy styling. Put simply, Honest Amish Classic Beard Oil is the best beard oil on the market. Period.

For more options, check out our list of the best beard oil for men of 2024.

Best Body Wash for Men: Oars + Alps Men's Moisturizing Body and Face Wash

Oars + Alps Moisurizing Body Wash is great on all angles. It hydrates. It smells good. It removes dead skin cells. It nourishes and fortifies skin. And it has natural ingredients, as the product is totally free of parabens, phtalates, and sulfates. Plus, it can be used as a face wash in a pinch.

For more options, check out our list of the best body wash for men of 2024.

Best Razor for Men: Tatara Masamune Double-Edge Safety Razor, Closed Comb

Yes, this is a pricey razor. But there's a good reason writer Adam Hurly chose it as the best of 2024. Tatara Masamune Double-Edge Safety Razor is lauded as a collector's item across the globe. It won't sit on your shelf for long, though, because it shaves super close, only needing a single stroke to swipe up all your stubble—and won't leave a bump behind. It comes in open and closed combs, but Hurly picked the closed comb because its more accessible to more skin types.

For more options, check out our list of the best razors for men of 2024.

Best Shampoo for Men: Baxter of California Daily Complete Care Shampoo

Writer Dan Michel named Baxter of California Daily Complete Care Shampoo the best shampoo for men because it has a high-quality ingredients list—which includes coconut extract and wheat protein to strengthen your hair—for just a bit more than you'd spend on the name brand stuff at a big box store. 

For more options, check out our list of the best shampoo for men of 2024.

Best Head Shaver for Men: HeadBlade Moto Head Shaving Razor

For some men, a smooth scalp is where it's at. But it can be tough to use an everyday razor to comfortably maneuver around the odd curves of your dome. HeadBlade Moto Head Shaving Razor is designed to fit between your fingers and leads with a roller ball to reliably get all the corners and crevices you'd normally miss.

For more options, check out our list of the best head shavers for men of 2024.

Best Hair Clippers for Men: Bevel Pro Hair Clipper and Trimmer

Home haircuts aren't easy, which is why most men default to the barbershop. But Bevel Pro Hair Clipper and Trimmer makes the process much easier. Whether you want to try a buzzcut or cheapen your monthly grooming bill, this handy tool comes with magnetic clip-in trimmer guards, zero-gap abilities, a swappable T-blade, and a whopping 4-hour runtime on a single charge.

For more options, check out our list of the best hair clippers for men of 2024.

Best Shaving Cream for Men: Supply Ultra Lather Shaving Cream

For a smooth, nick-free shave, our favorite shave cream is Supply Ultra Lather Shaving Cream. It lathers effortlessly, softens stubble for easy shaving, and cleanses pores afterwards. Our preferred scent is sandalwood and cedar, which provides a beachy, woody fragrance.

For more options, check out our list of the best shaving creams for men of 2024.

Best Acne Face Wash: Peace Out Acne Gel Cleanser

Peace Out Acne Gel Cleanser, with its 2 percent salicylic acid content, is our favorite face wash for acne. The gel exfoliates the skin, frees trapped cells and sebum, and buffs surface cells to prevent future clogged pores.

For more options, check out our list of the best acne face wash for men of 2024.

Best Face Wash for Men: Geologie Salicylic Acid Face Wash

Made with salicylic acid, Geologie Salicylic Acid Face Wash is an effective exfoliating cleanser that cleans pores, removes impurities, and removes dead skin cells and bacteria to give you healthier looking skin. Bonus points: it's vegan and free from harsh, drying chemicals like benzoyl peroxide.

For more options, check out our list of the best face wash for men of 2024.

Best Hair Conditioner: Sachajuan Thickening Hair Conditioner

It's never too early to invest in hair thickening products, even if you think your hair is as strong as it was when you were younger. A little goes a long way to prevent thinning, and Sachajuan Thickening Hair Conditioner, the best conditioner of the year, leaves your hair soft, thick, and shiny once you leave the shower.

For more options, check out our list of the best conditioners for men of 2024.

Best After Shave: Blu Atlas Aftershave

Out of the dozens of aftershaves that writer Michael Stefanov tested, Blu Atlas Aftershave stood out from the crowd. The balm soothes and hydrates skin using aloe vera, beta-carotene, rose water, and avena sativa oatmeal. Goodbye bumps and redness; Blu Atlas welcomes comfortable skin.

For more options, check out our list of the best aftershave for men of 2024.

Best Body Lotion for Men: Nivea Men Three-in-One Body Lotion

Nivea Men Three-in-One Body Lotion does it all: body, face, and hands. Why buy three products when one great product can cover all your bases? Howard Sobel, M.D., a clinical attending cosmetic dermatologist surgeon at New York City’s Lenox Hill Hospital, loves this lotion because “it has aloe vera as a main ingredient.” The plant-based remedy increases your skin’s moisture level while soothing irritated skin.

For more options, check out our list of the best body lotions for men of 2024.

Best Acne Body Wash: Geologie Acne Control Super Clean Body Wash

Bacne sucks. But the best way to stop it is by using a body wash with breakout-beating ingredients. Our favorite is Geologie Acne Control Super Clean Body Wash because it combines salicylic acid with the surface-smoothing prowess of glycolic acid, which hydrates the skin to relieve current acne and prevent future instances.

For more options, check out our list of the best acne body wash for men of 2024.

Best Beard Brush: Bossman Round Boar & Nylon Bristle Brush

Beards get unruly. Thankfully, beard brushes mitigate those pesky stray hairs that cause a frazzled look. Our favorite one, Bossman Round Boar & Nylon Bristle Brush, utilizes both types of bristles to evenly distribute whatever beard oil or butter you prefer. The study handle is a plus for those that need grip to style particularly long and grizzly manes.

For more options, check out our list of the best beard brush of 2024.

Best Lip Balm: Kiehl's Facial Fuel No-Shine Lip Balm

Skip the plain old Chapstick. Instead, reach for Kiehl's Facial Fuel No-Shine Lip Balm. Made specifically for men, the lip balm's formula contains shea butter and vitamin C to heal and moisturize chapped lips. And, as is in the name, there's no shine left behind.

For more options, check out our list of the best lip balms for men of 2024.

Best Anti-Aging Cream for Men: Kiehl’s Super Multi-Corrective Soft Cream

The gel-like consistency of Kiehl’s Super Multi-Corrective Soft Cream means it absorbs into your skin easily, boosting your skin health with vitamin A and hyaluronic acid—both of which help beat wrinkles. And don't just use this cream on your face; writer Dan Michel recommends rubbing some on your neck and the back of your hands "for a more uniformly youthful look."

For more options, check out our list of the best anti-aging cream for men of 2024.

Best Hair Dye for Men: True Sons Hair Dye Foam

Our favorite hair dye of 2024, True Sons Hair Dye Foam, comes in many colors and lasts for a few weeks before gradually fading out. Luckily, each canister provides four to six applications, so you won't need a new bottle every time you need to re-up your color. And by using HPPS as its primary dying agent, you can rest assured you won't experience dermatitis or skin irritation that store brands sometimes cause.

For more options, check out our list of the best hair dye for men of 2024.

What to Look for When Choosing the Best Grooming Products for Men

Grooming products are a pivotal part of your life. You (hopefully) brush your teeth twice a day. You always lather sunscreen on your face before going outside. And you likely moisturize after every shower. Such examples are just the tip of the iceberg. As a result, you need to think more critically about how to take care of yourself.

So, when choosing the best grooming products for men, you must first think about your specific needs. Oftentimes, this will necessitate after a doctor's appointment. Did your dermatologist recommend looking into acne treatments? Did your dentist make you think about buying an electric toothbrush? Other times, it's a lifestyle change that requires new routines. Are you growing a beard? Decided to commit to a smooth scalp? And sometimes, there are just plain necessities, like deodorant, shampoo, and body wash, that keep you fresh and clean.

Once you know what you need, you have to narrow down the options into what suits you. That's where we come in. Across our 20-plus men's grooming roundups, we vetted the very best in each field so you don't have to spend hours scanning shelves at drugstores or reviews online. 

As a rule of thumb, we recommend the following when shopping: think of your use case, check for quality ingredients, and align those two metrics with your budget. We included all sorts of products at all different price ranges, so it won't be a problem to find the right fit. And always remember that if you try something, it might not work for you. That's okay! Just try something else. 

In the end, we made sure you'll end up with reliable products that won't just enhance your life—but actually make you excited to participate in daily self-care. 

Why You Should Trust Us

Four expert men's grooming writers, Adam Hurly, Dan Michel, Michael Stefanov, and Paul Schrodt, tested hundreds of items over the course of the year to determine the best grooming products for men. Additionally, they contacted specialists like barbers, stylists, dermatologists, grooming consultants, and industry insiders to provide expert backbones to their roundups. 

The Men's Journal editorial team cross-referenced those 200-plus recommended products to ensure the brands were widely available, generally affordable, and respected by consumers. After weeks of edits, fact checks, and research, we ensured that every single item on our 25 best-of lists is merchandise we either have used ourselves or would use in the near future.

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