This comedy streamer came back from the brink stronger—and funnier—than ever

CollegeHumor grew up, rebranded, and started making money.

Improv’s golden rule is never say no. Performers, generally, have to roll with whatever premise their scene partners have introduced. But Sam Reich knows that what works for improv doesn’t always work for business. In his nearly 20 years at Dropout (formerly CollegeHumor), he saw at least nine different leaders try to chase the revenue stream du jour.