McDonald's loses EU trademark fight with Irish rival Supermac

LONDON, UK: McDonald's has lost a trademark dispute in the European Union (EU) over the use of the Big Mac name, following a ruling favoring the Irish fast food chain Supermac's.

The EU General Court decided on June 5 that McDonald's failed to demonstrate genuine use of the Big Mac trademark over five years for products including chicken sandwiches, poultry items, and restaurant services.

The iconic Big M