UEFA puts its referees up for sale
June 13 – UEFA is opening up a new sponsorship programme centred on commercialising its referees across all its competitions.
Within the UEFA Partnership portfolio, the UEFA Refereeing Programme will offer a set of sponsorship rights including sleeve branding on referee kits.”
“UEFA has the pleasure to announce the launch of the first-ever UEFA Refereeing Commercial Programme,” said UEFA
“This new opportunity within the UEFA Partnership portfolio will provide a platform to champion the UEFA Refereeing Programme and offer a set of rights including sleeve branding on referee kits across UEFA competitions.”
The sales process for the new sponsorship categories is being handled by Two Circles.
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