Big 12 mulls selling naming rights, opening door for conference to be rebranded with corporate sponsor - CBS Sports
- Big 12 mulls selling naming rights, opening door for conference to be rebranded with corporate sponsor CBS Sports
- Big 12 considering private equity investment of up to $1 billion for as much as 20% of conference CBS Sports
- Sources - Big 12 explores selling naming rights to title sponsor ESPN
- Sources: Big 12 exploring naming-rights deal for conference worth hundreds of millions Yahoo Sports
- Big 12 discussing PE investment, sale of naming rights to Allstate The New York Times