Across China: East China province gets poised for mid-year shopping spree via livestreaming

JINAN, June 17 (Xinhua) -- E-commerce and livestreaming are propelling local products in east China's Shandong Province, including Hanfu clothing and agricultural goods, to national and even international prominence during the country's mid-year shopping spree, known as the "618" shopping festival.

This digital revolution has revitalized Shandong's rural areas and fostered cultural exchanges, showcasing its rich