Field Operations and SITELAB Reveal Urban Design Plan to Revive One of San Francisco’s Iconic Streets

SITELAB urban studio and Field Operations have revealed a design proposal to reimagine San Francisco’s iconic Powell Street. The street used to be one of the busiest pedestrian corridors in its district and a popular tourist attraction, with cable cars running up and down the street and connecting Union Square and Hallidie Plaza. Across the most popular three-block stretch, the storefronts have become mostly vacant. According to the San Francisco Chronicle, one of the reasons was the Covid pandemic, which led to a further decrease in tourism and in commercial activities. Now a new project led by designers SITELAB urban studio and Field Operations aims to revive the now underutilized transit corridor and to catalyze a renewed interest in the area.

Courtesy of SITELAB urban studio and Field Operations

SITELAB urban studio and Field Operations have revealed a design proposal to reimagine San Francisco’s iconic Powell Street. The street used to be one of the busiest pedestrian corridors in its district and a popular tourist attraction, with cable cars running up and down the street and connecting Union Square and Hallidie Plaza. Across the most popular three-block stretch, the storefronts have become mostly vacant. According to the San Francisco Chronicle, one of the reasons was the Covid pandemic, which led to a further decrease in tourism and in commercial activities. Now a new project led by designers SITELAB urban studio and Field Operations aims to revive the now underutilized transit corridor and to catalyze a renewed interest in the area.

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