Shoppers Stop targets to inaugurate 60 new INTUNE stores this year

Multi-brand fashion retailer Shopper Stop plans to open 60 new stores under its affordable retail format INTUNE in the current fiscal, a top official has said.

Through INTUNE, Shoppers Stop aims to capitalise on mass premium opportunities, disrupting India's value fashion landscape, according to the latest annual report of the K Raheja Corp group firm.

Shoppers Stop, which competes with similar value formats as Trent's Zudio and Landmark of Max Fashion, is leveraging real-time insights, enabling frequent product drops and assortment refinements to stay ahead, it added.

"We are targeting 60 new stores in FY2024-25 backed by strategic investments in merchandising, store operations, and customer analytics capabilities," the company said.

Shoppers Stop, which has opened 22 INTUNE stores within nine months of launch, said the Indian value fashion segment is witnessing an "inflection point" fuelled by the aspirations of the rapidly growing middle class.

Its Managing Director & Chief ...