Why Target has a lot riding on its partnership with Shopify
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As the retailer trails behind Walmart and Amazon in e-commerce, it’s banking on products from Shopify businesses to help boost online sales.
When it comes to online shopping powerhouses, Target has been something of an also-ran compared to Amazon and Walmart. Now, the retailer is hoping to become a bigger player in the online marketplace—and it’s turning to Shopify as part of its plan.