Beauty brand founder says she follows the ‘three C’s’ of skincare – and reveals her best ‘chilled’ anti-aging tip
A BEAUTY brand founder has shared her holy grail commandments for getting a clearer complexion.
Her easy skin-saving tips and affordable products have even garnered her some celebrity fans.
DON’T SKIP A STEP
Elina Wang, creator of ESW Beauty, swears by the easy steps she takes to get smoother skin.
“I follow the three C’s! Cleanse, cover, and consistency,” Wang told The U.S. Sun.
“I always start and end my day with a cleanser that leaves my skin feeling fresh and hydrated before I continue with my routine,” she continued.
“Covering up with sunscreen is essential to prevent harmful UV rays from aging your skin.
“Lastly, consistency is key. In addition to my other skincare.”
FACE IT
To unmask her true beauty potential, she uses her own ESW Beauty Anti-Aging Green Reset Sheet Mask, which sells for $4.99 at Target.
She explained how the affordable buy “helps with firming and boosting collagen in my skin.”
Another favorited product in the beauty regimen she has formulated includes the facial roller – especially when you keep it frozen.
“This is a great addition to your routine if you are looking for anti-aging benefits,” she said.
“A facial roller has multiple benefits such as reducing puffiness, promoting lymphatic drainage and improving blood flow,” she added.
“Pro tip! Put your facial roller in the refrigerator to keep it chilled.
“The roller can provide additional benefits like a cooling sensation that helps to constrict blood vessels, reduce puffiness, and soothe the skin.”
You can be sure she uses her own $28 ESW Beauty Mint Green Tea Jade Crystal Facial Roller.
MORE IS LESS
She also dispels some of the myths surrounding all of the constantly circulating skincare trends.
Buy it now
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ESW Beauty Anti-Aging Green Reset Sheet Mask, $4.99, Target
ESW Beauty Mint Green Tea Jade Crystal Facial Roller, $28, ESW Beauty
ESW Beauty’s Smoothie Lip Treatments, $15, ESW Target
“More is not always better,” she said.
“The internet and trend culture has resulted in creating the idea of a ten or more step skincare routine,” she added.
“This is not always needed, focusing on the quality of your products over the quantity can be more beneficial.
“Overwhelming the skin can lead to irritation and harming the skin barrier will have an adverse effect. This is where using quality products and consistency comes into play!”
To keep her perfect pout as soft as possible, Real Houswives of Beverly Hills star Kyle Richards doesn’t skip out on using ESW Beauty’s Smoothie Lip Treatments, which are available for $15.
“I make a point now to sleep with lip treatment every night,” said Richards.
