Federer hologram among Hall of Fame's multimillion renovation

pThe International Tennis Hall of Fame is launching a multimillion dollar museum transformation project on the historic property in Newport, Rhode Island./p

pa rel="noopener noreferrer" href="https://www.youtube.com/watch?v=7-tcz2WH3RUamp;t=1s" target="_blank"The renovations/a, which were announced Tuesday, will provide fans with a more interactive and modern experience that preserves and promotes the sportrsquo;s history. The Hall of Fame will also introduce new features and physical spaces to celebrate legends and support the sportrsquo;s growth./pp

This will be the first museum renovation the Hall of Fame has undertaken since 2015; work includes:/p

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A new strongHall of Famersrsquo; Gallery:nbsp;/strongThe Current USTA Wing will become the new Hall of Famersrsquo; Gallery; each Hall of Famer will be represented by a new cast racquet, signifying their legendary place in tennis history./li

listrongThe Celebration Gallery/strong, a space celebrating the sport of tennis through the stories of its legends, across generations. The area includes a new Augmented Reality Sculpture to engage fans of all ages./li

listrongThe a href='https://www.atptour.com/en/players/roger-federer/f324/overview'Roger Federer/a Hologram/strong will be a new immersive experience presented by Rolex./li

liThe creation of a strongNewport Tennis Traditions/strong gallery, celebrating Newportrsquo;s tennis origins and a new display for the perpetual a href='https://www.atptour.com/en/tournaments/us-open/560/overview'US Open/a trophies./li

liThe opening of a strongHall of Famersrsquo; Lounge/strong, an event space designed for inductees and guests./li

liThe opening of a new strongMuseum Retail /strongfootprint with bespoke, commemorative items./li

liA reimagined strongWelcome Center/strong and new visitor exit, allowing for better guest flow./li

[ATP APP]

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Beginning with the Class of 2025 Induction, all Hall of Famers past-and-future will receive a cast racquet as a symbol of receiving the ultimate honour in tennis. Racquets will be on display in the new Hall of Famersrsquo; Gallery. Further, as the Hall of Fame works to preserve tennis history as it happens, these renovations will enable a wider variety of recent acquisitions from current stars and Hall of Famers to be on display simultaneously./p

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The ITHF announced in a press conference that Advent, a Nashville-based experiential design firm, was selected to lead the renovations, after a highly competitive nationwide RFP process. /p

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ldquo;We are very honoured to accomplish this for the Hall of Fame,rdquo; said Dan Faber, CEO of the International Tennis Hall of Fame. ldquo;We want to preserve whatrsquo;s already out there with the incredible history of tennis but to prepare for global eyes to be a part of this in Newport. Itrsquo;s perfect timing with this era of who is going to be inducted over the next five years or so in tennis.rdquo;/p

pThe press conference was held in the USTA Wing of the ITHF Museum with Faber, a href='https://www.atptour.com/en/players/patrick-mcenroe/m048/overview'Patrick McEnroe/a, ITHF President; and Julianna Barbieri, ITHF SVP of Content amp; Partnerships joined by project principals from Advent, Reese Stevens, Director of Conceptual Design and Mindy Ward, Director of Client Success./pp

ldquo;Itrsquo;s a privilege to be entrusted with a story like this,rdquo; Stevens said. ldquo;It has been great for Advent to be included in this and we still have a ways to go but very much looking forward to the grand reopening in May 2025."/p

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Renovations will begin in November, with the museum closed to the public until planned reopening in May 2025. The renovation is being funded by a portion of the Tennis Forever Capital Campaign, which began in 2018./p

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