Apple Intelligence is free, but premium AI features may need a paid subscription

Before Apple unveiled Apple Intelligence at WWDC 2024, I said Apple AI should generally be free to iPhone users, laying out all the reasons why Apple can't afford to charge a subscription fee for the service. I did mention one exception that would have me gladly pay for AI access: A smarter Siri that works across devices and acts as a true assistant capable of controlling computers for me.

Apple then confirmed at WWDC that Apple Intelligence will be available for free via the iOS 18, iPadOS 18, and macOS 15 updates, with a big caveat on the iPhone front. You'll need an iPhone 15 Pro/Max or later to get Apple Intelligence features. The cost of hardware was one of the reasons I cited when I said Apple Intelligence should be free.

A new report indicates that Apple is indeed looking to make money from Apple Intelligence features in the future. The path isn't immediately clear, however. Options could include charging a subscription for some Apple Intelligence features and getting a cut of subscription revenue from third-party AI service providers like OpenAI and Google.

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Apple Intelligence is free, but premium AI features may need a paid subscription originally appeared on BGR.com on Mon, 1 Jul 2024 at 09:29:00 EDT. Please see our terms for use of feeds.