Fiera Milano wins the 2024 UFI Industry Partners Award

PARIS – UFI, the Global Association of the Exhibition Industry, has named Fiera Milano as the winner of the 2024 UFI Industry Partners Award.

The aim of the UFI Industry Partners Award is to recognise the best initiatives that showcase the strength of collaboration and synergy among industry partners, which lead to successful exhibitions. The 2024 Award focused on “Synergy in Action: Honouring Collaborative Excellence”, and Fiera Milano, in partnership with Montecolino, has highlighted their joint research and development approach in green stand design in their winning entry.

Sebastian Witt, Chair of the Industry Partners Working Group and Jury announced, “The UFI Industry Partners Working Group commits to driving partnership and fostering innovation across the exhibition industry. We had a record number of entries this year which showcase the entire spectrum of our industry working together. Congratulations to Fiera Milano and their partner Montecolino for winning the 2024 UFI Industry Partners Award. With their partnership-driven entry, they have demonstrated effective and positive stakeholder engagement across our diverse industry ecosystem to drive greater collaboration and excellence of exhibitions. The jury also commended the other finalist ADITUS and their partners for the strong submission.”

Francesco Conci, Chief Executive Officer at Fiera Milano, comments, “We are honoured to receive the 2024 UFI Industry Partners Award. This recognition highlights our successful partnership with Montecolino, demonstrating how joint efforts in R&D can lead to innovative solutions that significantly reduce the environmental impact of exhibitions while enhancing exhibition success. Winning the Industry Partners Award not only reinforces our corporate purpose of ‘becoming the best partner for growth’, but also inspires us to continue pioneering services that promote circular economy principles within the industry, perfectly aligning with our Strategic Plan 2024-2027.”

In addition to the other finalist “Building Digital Bridges for Trade Shows: The ADITUS x LinkedIn Community Builder v2.0” from ADITUS (Germany) and its partners, the jury also acknowledged several entries selected as best practices in the first round of the competition: Kuala Lumpur Convention Centre (Malaysia), Kuehne + Nagel (Germany), Taiwan International Trade Administration TITA (Taiwan), and VM Consulting & Busan Technology Park (South Korea).

The article Fiera Milano wins the 2024 UFI Industry Partners Award first appeared in TravelDailyNews International.