Herbal scents can encourage shoppers to buy healthier foods, research shows

Supermarkets often use artificial scent strategies, such as diffusing grapefruit in the produce section, chocolate in the confectionery aisle, and rosemary focaccia by the bakery, to boost sales.

Imagine walking down the aisle of your local grocery store. The scent of mixed herbs catches your attention, mentally transporting you to a kitchen filled with the aroma of your favorite home-cooked meal.