Latte makeup and girl dinners aside, TikTok’s hold on pop culture may not last

TikTok’s impact on trends and American consumerism is undisputed, but its influence faces uncertain times.

TikTok and its bite-sized videos arrived in the United States as a global version of the Chinese app Douyin. Less than six years later, the social media platform is deeply woven into the fabric of American consumerism, having shortened the shelf life of trends and revamped how people engage with food and fashion.