Amazon Prime Day 2024: The Best Early Shoe Deals on Sandals, Sneakers, and More

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Amazon Prime Day is officially on the way — and shoe deals will be rolling in by the motherlode from July 16 through July 17. The shopping event annually offers some the best clothing, beauty, home, and footwear deals of the entire year that you can’t find from any other retailer, and we’re already spotting early Prime Day price drops you can shop now.

Ahead of Amazon Prime Day, we’re already seeing major discounts on top-trending Adidas walking shoes — Adidas Samba’s anyone? — cute summer sandals, and cushioned running shoes, along with luxury styles from brands like Larroudé and Lacoste. While we hope these sale prices will continue to drop to even steeper price points, there’s no saying whether your size will still be in stock when Prime Day officially kicks off. But, it’s certainly a safe bet that you’ll be able to stock your cart with the lot of shoe and sandal styles fit for summer adventures, like marked-down trail-running sneakers, Crocs clogs, expert-approved water shoes, travel shoes, fisherman sandals, kitten heels and trendy floral shoes for summer weddings, and practically everything in between.

Amazon Prime Day only comes around twice per year — once at the peak of summer, and again in the fall — so you won’t want to miss out on thousands of rare deals that are slated to drop in a matter of days. The only way to get access to the sale and all the perks Amazon Prime has to offer is by signing up for a free trial, which will last 30 days and last through the epic sales on July 16 and 17.

When is Amazon Prime Day 2024?

Ready for a serious shoe shopping spree? Amazon Prime Day 2024 will occur for only 48 hours, starting from July 16 at 12:01 AM PDT through July 17. The e-tailer has announced that new deals will continue to roll in throughout the shopping event as often as every five minutes. This means that you’ll want to add every shoe style you’re coveting to your cart ASAP and Prime Order your loot for speedy delivery, because millions of other shoppers may sell out your size in a matter of minutes.

What to Expect from Amazon Prime Day Shoe Deals

You can look forward to price slashes across every category of footwear during Amazon Prime Day. From daily walking shoes for men and women to high-performance workout shoes, you’ll be able to snag deals from top footwear brands like Brooks, Dr. Martens, Teva, New Balance, and more. It’ll be a great opportunity to get in on this season’s trends, too, like sleek slingback pumps, cowboy boots, men’s and women’s loafers, golf shoes, the best Crocs shoes, and staple shoes that go with everything in your wardrobe.

We’re already seeing amazing price drops on top-coveted Adidas white sneakers like Adidas Samba and Stan Smith shoes, along with best-selling recovery slides, chic women’s dress shoes like ballet flats and Mary Jane shoes, slip-on sneakers, and cool platform sneakers. Last Prime Day, during Prime Big Deal Days, Amazon offered discounts on top-selling footwear, from 22 percent off Adidas Ultraboost sneakers, over 50 percent off men’s hiking boots and fluffy women’s slippers, and up to 60 percent off Amazon fashion boots and pumps — so we’re expecting similar or even steeper steals during Prime Day 2024.

Do I Need to Be a Prime Member to Shop Amazon Prime Day Deals?

Yes, an Amazon Prime membership is required to participate in all that Prime Day has to offer. You can still purchase top-rated shoes and sandals without the subscription, but you’ll miss out on exceptional deals and added Prime perks throughout the event. If you’re not an Amazon Prime member, it’s not too late to sign up. Enroll in a 30-day free trial that’ll carry you through Prime Day and grant you year-round privileges like free two- or same-day shipping, discounted delivery fees, and even convenient pick-ups at select Amazon locker locations in your city.

Smart Ways to Shop Amazon Prime Day Deals 2024

Trust us, you’ll want to come prepared with every shopping hack under the sun before Prime Day, because there will be thousands of shoe deals to sift through when the sales officially drop on July 16. Below, trusty tips that have helped our shopping editors score the best deals during previous Prime Day sales.

• Become an Amazon Prime member: If you want to participate in all the Prime Day deals, you’ll need to be set up with an Amazon Prime account first — and if you’re already a member, make sure your account is active so you don’t miss out on the discounts. If you are not a Prime member, you can enroll in a 30-day free trial here.
• Set deal notifications: If you’re coveting specific shoe styles from top brands, set alerts notified as soon as Amazon drops their prices. To do this, create a Wish List by heading to the Amazon app and tapping the “Wish List” icon. Select “Create a List,” go to “Settings,” and then “Notifications” and turn on the “Deals” option. Then, find your desired product and select “Watch This Deal.” Amazon will send you alerts as soon as the item goes on sale.
• Check for verified sellers: To avoid spending precious time and money on counterfeit or damaged shoes, ensure that you’re ordering from a verified storefront. Examine the “sold by” sections in the product description and check to see if it says “Amazon” or the brand’s name. If an item is available for Prime Shipping or has an Amazon Choice badge, you can trust that the brand is a vetted Amazon market partner.
• Shop Amazon’s storefronts: Amazon provides influencers the ability to organize recommendations with personal Amazon storefronts, which is a great place to shop tested and recommended sneaker or sandal styles. Amazon also provides specific storefronts for various needs, like the Amazon Sneaker Shop curated by Stadium Goods and the Luxury Shoe storefront.
• Sort deals by Amazon bestsellers: If you’re looking for the best of the best Amazon has to offer, you can browse top-rated footwear on the Bestsellers in Men’s Shoes and Bestsellers in Women’s Shoes pages. You can also shop from more specific categories, like Best-selling Men’s and Women’s Running Shoes and Best-selling Men’s and Women’s Fashion Sneakers
• Don’t hesitate on a good lightning deal: Prime Day only lasts 48 hours, however Amazon also offers lighting deals on the daily that are only available to Prime members that’ll still be running through the sales event. “Lightning deals” are a limited discounts on items for a short period of time, so the sale could end in a matter of hours. Browse the Today’s Deals page to snag fleeting discounts — but keep in mind these typically have a limit of one purchase per customer.

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Meet the Author

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. She’s reported several installments of Amazon Prime Day at WWD and will continue to update this extensive shopping guide for the best Amazon Prime Day beauty deals throughout the shopping event.