Meta and Vodafone optimized video delivery across 11 EU networks, easing capacity. Ericsson reported 25% traffic growth by 2024, driven by video at 73%. Alberto Ripepi called it pragmatic amid Big Tech scrutiny. April trials cut Meta's UK traffic. Gaya Nagarajan stressed innovation; Telefonica also optimizes. EU 5G investment push stalled by 2023 end.
