Tennis legend Roger Federer embraced his new 'Swiftie era' at Taylor Swift's Eras Tour concert in Zurich. Attending with his family, Federer collected song-themed bracelets and took a selfie with Swift. He also caught up with cricket icon Sachin Tendulkar at Wimbledon, highlighting his diverse interests beyond tennis. Federer's recent activities, including performing with Coldplay, show his continued influence and multifaceted presence.