Charli XCX finally released brat merch so fans can officially be bumpin’ that. Why’d it take so long?
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Brat is a prime example of branding done well in the TikTok age. Now, it’s catching up to all that UGC with its own merch.
There are three essentials that characterize a “brat summer,” according to Charli XCX: a pack of cigs, a Bic lighter, and a strappy white top with no bra. It’s a trifecta of items that embody the grungy, IDGAF aesthetics of the singer’s sixth studio album, brat.