Shoppers in frenzy over supermarket’s ‘summer co-ord of dreams’ – and even This Morning’s Cat Deeley is a fan
SUPERMARKET fashion is killing it so much at the moment that even celebs are snapping up their outfits.
Cat Deeley was spotted rocking a tailored white co-ord from Asda on This Morning this week.
Her stylist David O’Brien, who is also Head of Costume at ITV, is responsible for her outfits, and said the 47-year-old is a “dream to work with”.
“She loves fashion and has a great style aesthetic,” he told Grazia Daily.
When it comes to brands, he most often chooses Hush, Boden and Mint Velvet for Cat to wear on screen.
But he’s also a fan of affordable high street favourites such as Zara, River Island and Mango.
And after Wednesday’s outfit, it looks like supermarket options are also making the cut.
Sharing a snap of the TV beauty in their George ensemble, Asda bosses said: “Cat Deeley spotted wearing our summer co-ord of dreams.”
The Studio Edit White Tailored Pleated Shorts are priced at £22 and come in sizes 8-20.
Meanwhile, the matching White Single Button Blazer With Linen will set you back £39 and is available in the same sizes.
Social media users were loving her affordable look, as one gushed: “I love that she’s wearing normal clothes and not all designer gear!
“Pretty Woman vibes with that blazer shorts combo.”
A second wrote: “Great outfit.”
A third added: “Beautiful jacket, designer quality, amazing value for money.”
Meanwhile, another shopper who also bagged the items said: “I have bought into the oversized blazer trend.
“I own several from different brands at all different price points and this one is just as beautiful as the more expensive one that I own.
“This is definitely a hidden gem.”
George at Asda’s Studio Edit range is sn exclusive collection of limited pieces that “combine effortless tailoring and timeless style” and can be worn from day to night.
Why supermarket fashion is on top form, says Fabulous Deputy Fashion Editor Abby McHale
I love shopping at the supermarkets - over the past few years whilst certain high street stores have folded, the style down the aisles has gone from strength to strength.
Now when I head in to do my weekly food shop I always have to make a pit stop at the clothing section to see what’s new in.
Not only are the pieces a great price, but the supermarkets have really nailed what their customers want.
From core wardrobe staples, good quality denim, pretty dresses and fun accessories they really have everything covered.
These days I only buy my jeans from the supermarkets having pairs from both Tu at Sainsbury’s and F&F at Tesco.
And to me there’s no better feeling than someone complimenting your outfit for you to tell them it’s from a supermarket.
Last week I picked up a gorgeous black crossbody bag from Sainsbury’s at just £14 and I’ve had so many people tell me it looks a lot more expensive.
Working in fashion I get to see and feel a lot of clothes and I can tell you that the quality of the pieces from these shops are great, especially for the price