Dabur expects consumption uptick in FY25, power brands to drive growth

FMCG maker Dabur India is optimistic of a gradual uptick in consumption this fiscal and expects its power brands to drive growth as it expands deeper into the hinterland, its chairman Mohit Burman has said.

Dabur expects an improvement in rural consumption, where it will continue to expand its footprint, while for urban markets, it will increase play by adding more premium offerings and entering into adjacent categories, according to the latest annual report of the company.

"We are optimistic of a gradual uptick in consumption trends over the course of the next year, considering predictions of a normal monsoon, improving macroeconomic indicators, continued government spending on infrastructure building, and lower inflation," Burman said while addressing the shareholders of the company.

The company is "confident" about the resilience of its business strategy. It expects its power brands to continue to drive growth as it expands its reach deeper, increasing its total addressable ...