Performing at European soccer finals offers massive exposure but frequent backlash. Alicia Keys, Camila Cabello, among others faced booing despite their high profiles. Dua Lipa became a Liverpool fan post-2018 Champions League. Euro 2024 lineup: Meduza, Leony, OneRepublic. UEFA’s director notes fan traditions; Pepsi sponsors. Critics highlight elite sports' discomfort with blending entertainment.
