Nordstrom's Anniversary Sale Is Live With Deals From Hoka, AllSaints and More—Here's What We're Shopping First

Finally—we can get excited about style again.

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Nordstrom Anniversary Sale 2024 is officially live with thousands of great deals on men's summer and fall clothing, highly-coveted sneakers and dress shoes, essential men's grooming products, and so much more. The sale runs from now through August 5, but the best deals are notorious for selling out within the first week or so. Thankfully, most sizes are still available in the styles we're eyeing during what seems to be the most well-curated Anniversary Sale in years.

The main characters in the men's world during Nordstrom's Anniversary Sale are leather jackets, running shoes, and fresh new denim for fall. AllSaints remains an Anniversary Sale showcase brand this year and is poised to turn heads with its rugged hooded leather jacket. The Asics Gel-Kayano is normally the first athletic shoe to sell out during the sale, but the Hoka Mach 5 is poised to give it a run for its money. Stretch denim from brands like 7 For All Mankind, Mavi, and Rag & Bone are also marked down by the dozens in a variety of fits. After Men's Journal shopped through the men's deals during 2024's Nordstrom Anniversary Sale, we found 10 that are worth your immediate attention.

Hoka Mach 5 Running Shoe in Mountain Spring/Puffins Bill, $105 (was $140) at Nordstrom

Although a ton of Hoka hiking shoes recently went on sale, there haven't been any running shoe markdowns in months. Thankfully, you can grab the Mach 5 during the Anniversary Sale at 25% off the normal price (a generous discount for Hoka shoes) in your choice of three fun colors. The Mach 5 is a neutral runner with responsive cushioning that's the ideal choice for those who like to go fast. These are a near guarantee to sell out, so make sure you grab your size ASAP.

What Shoppers Are Saying: "These shoes feel like I'm walking on air! They are so comfortable and they give me a nice 'bounce,' whether I'm walking or running. My feet and legs feel great after."

Also Check Out: 

• Asics Gel-Kayano 30 Running Shoe, $100 (was $160)
• On Cloudmonster Running Shoe, $127 (was $170)

AllSaints Harwood Hooded Leather Jacket in Black, $420 (was $599) at Nordstrom

AllSaints has featured the Anniversary Sale's coolest leather jackets for years now, and they always sell out because they're notorious for becoming that go-to fall jacket; this one is no different. The Harwood leather jacket features signature AllSaints coolness with the addition of a removable drawstring hood. It has silver metal accents—the correct choice—and is virtually trend-proof, so you'll be able to wear it for years to come.

What Shoppers Are Saying: "Very high-quality jacket. Supple leather, solid hardware. Could not be more pleased. Mostly, the fit is absolutely perfect."

Also Check Out: 

• AllSaints Nevis Cotton Twill Chore Jacket, $130 (was $199)
• AllSaints Kemble Suede Bomber Jacket, $400 (was $599)

Tissot Chrono XL Leather Strap Chronograph Watch 45mm in Brown/Blue/Black, $261 (was $395) at Nordstrom

It was a toss-up between this stunningly dapper Tissot Chronograph and Shinola's classic 47 mm Runwell, but the former is easier to make your daily driver. This Swiss-made watch features a durable sapphire crystal face and exudes style with its chocolate brown strap and deep cobalt blue face, and the brushed gunmetal case and accents are just too nice-looking to ignore. At 34% off the normal price, it's also a fantastic value for a watch that should last you the rest of your life.

What Shoppers Are Saying: "So far, a perfect timekeeper and perfect size for me. Went to the grocery store and received three comments about 'my cool-looking watch.'"

Also Check Out: 

• Movado Bold Access Bracelet Watch 41mm, $465 (was $695)
• Tissot Seastar 1000 Powermatic 80 Nato Strap Watch 43mm, $525 (was $750)

Treasure & Bond Slub Knit Cotton Camp Shirt in Ivory Egret, $43 (was $65) at Nordstrom

Knit polos are super trendy right now, but they're also far more breathable and a lot more interesting-looking than most other polos. If you've been on the fence, consider Treasure & Bond's Slub Knit Camp Collar Shirt as your introduction to the category while it's just $43. This one is ultra-soft and offers a laid-back style that's synonymous with summer. Find it in both ivory and navy in sizes small through 3XL.

What Shoppers Are Saying: This one doesn't have any reviews yet, but we went to Nordstrom in Los Angeles and asked shoppers what they thought. One shopper said, "It's the perfect weight to walk around on a summer day without sweating and I like that it's soft inside."

Also Check Out: 

• Open Edit Space Dye Johnny Collar Polo Sweater, $45 (was $69)
• Faherty Breeze Stripe Short Sleeve Hemp Blend Button-Down Shirt, $90 (was $148)

7 For All Mankind The Straight Leg Jeans in Black Cove, $125 (was $188) at Nordstrom

7 For All Mankind jeans aren't cheap, but they offer the perfect balance of comfort and color—two things you don't often find in black jeans, specifically. This pair fits like a standard pair of straight-leg jeans, with a little more room than a slim-fit in the seat and thigh and a consistent shape from the knee to the ankle. They're made with enough elastane to keep things feeling completely unrestricted but you don't have to sacrifice a lesser-quality black color like you do with some other stretchy black jeans, because—in our experience—7s are great at maintaining their tone after repeated washing.

What Shoppers Are Saying: "Always looking for a pair of black denim that doesn't fade…The fabric has some stretch but doesn't give out. Absolutely love them."

Also Check Out: 

• Mavi Jeans Zach Straight Leg Jeans, $65 (was $98)
• Rag & Bone Fit 2 Authentic Stretch Slim Fit Jeans, $135 (was $208)

Olukai Hokua Flip Flop in Dark Java Faux Leather, $50 (was $75) at Nordstrom

Olukai shoe sales don't happen frequently, but during the Anniversary Sale, you can score a pair of the brand's always-comfortable sandals for less than the current price on both Zappos and Amazon. The Hokua is a low-profile pair of thong-toes that's soft and water-resistant but still durable enough to handle hours of walking on vacation or at the beach.

What Shoppers Are Saying: "These are the best flip flops ever! I wear these nearly every day because they are so comfortable. I have some great athletic shoes but these are every bit as comfortable."

Also Check Out: 

• Olukai Ohana Flip Flop, $50 (was $75)
• Olukai Nohea Mesh Slip-On, $69 (was $100)

Jack Black Jumbo Size Double Duty Face Moisturizer SPF 20, $72 (was $145) at Nordstrom

$72 might seem like a lot for moisturizer, but this giant 16-ounce bottle of Men's Journal readers' favorite face product is likely to sell out—quickly. It's a great moisturizer for guys who hate moisturizing because it goes on light, disappears instantly, and doesn't leave your face feeling heavy with grease and grossness. It's packed with good ingredients like Vitamins A and E and sea parsley that combine to leave your skin hydrated and clean, and it has SPF, which any dermatologist would recommend. It's one of our top 3 favorites and—we're telling you—it's a tremendous value.

What Shoppers Are Saying: Shoppers who have bought smaller bottles are saying, "Love this face moisturizer! I have oily/combination skin, and this is one of the best moisturizers with SPF I have tried; gives great moisture without being heavy. I use this moisturizer every morning and the bottle lasts me about a year."

Also Check Out: 

• Murdock London No Fuss Beard Gift Set, $39 (was $56)
• Kiehl's Facial Fuel Energizing Face Wash for Men, $44 (was $67)

Volcom Frickin' Drawstring Waist Shorts in Dark Khaki, $36 (was $55) at Nordstrom

Volcom is much more than the skate-surf brand we wore in the early '00s. The brand makes wear-anytime staples at an affordable price, like these Frickin' soft and stretchy $36 shorts. It has an inseam between 8 and 9 inches, which drapes slightly above the knee, and features a quartet of pockets for all the day's essentials. Choose from three neutral colors ranging in sizes from small to 2XL.

What Shoppers Are Saying: This pair of shorts hasn't received any reviews just yet, but nearly all who have tried it are giving it a five-star rating.

Also Check Out: 

• Rvca Yogger IV Athletic Shorts, $40 (was $56)
• TravisMathew Drive-In Movie 8-Inch Flat Front Stretch Shorts, $60 (was $90)

Saxx Assorted 3-Pack Daytripper Boxer Briefs in Hurricane/Maritime/Black, $44 (was $66) at Nordstrom

There's nothing wrong with just buying regular Polo Ralph Lauren underpants (which are also marked down for the Anniversary Sale), but once you try a pair of Saxx's sweat-wicking athletic underwear, you'll second-guess everything you've known about your skivvies. Saxx's underpants are renowned for their "Ball Park" pouch, which is essentially a guest house for the boys that keeps them secure. These are also equipped with flatlock seams and an anti-roll waistband, and they're partially odor-resistant.

What Shoppers Are Saying: "These underwear are game changers! I'm not skinny, or fit, or a model—I'm a guy with a dad gut, thick legs, and the need to secure my business. I have tried at least 10 brands that claim to 'support,' but to no avail…but these Saxx Day Trippers are amazing."

Also Check Out: 

• Boss 3-Pack Power Stretch Cotton Trunks, $30 (was $45)
• Tommy John 2-Pack Cool Cotton 6-Inch Boxer Briefs, $36 (was $55)

Faherty Slub Cotton Hoodie in Blue Nights, $65 (was $98) at Nordstrom

Lightweight hoodies like this one from Faherty end up being a staple for summer nights, but they're also the perfect weight for layering in the fall. This one is made from combed cotton and is knit with a slub texture that makes it far more interesting than a plain old hoodie. It comes in five great colors, but some sizes are starting to sell out.

What Shoppers Are Saying: At Faherty, shoppers are saying, "Bought this hoodie in three colors. Excellent weight for temperate summer nights and, I'm sure, cool fall days. Fantastic fit. Not blousy, not clingy."

Also Check Out: 

• Faherty Sunwashed Organic Cotton Slub Hoodie, $65 (was $98)
• Vince Pima Cotton Blend Hoodie, $130 (was $195)