Best Amazon Prime Day pillow deals: Save up to 30% on Casper, Coop

Snuggle up to these Prime Day sleep deals on pillows, including the best pillows we've tested from Coop, Casper, Tempur-Pedic, and Purple

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Amazon Prime Day is one of the best times to get top-quality sleep products for significantly less, and we're tracking the best deals on top-rated pillows and mattresses during the two day event.

We've tested dozens of the best pillows, and some of our favorites are on sale for Prime Day, including a 20% discount on the Coop Sleep Goods Original Pillow, a cult-favorite adjustable design that continues to reign as the best overall pillow across our bedding guides. Some of our other top pillow picks, including Casper's Original pillow (30% off at Amazon), are also discounted during the sale. Many of these deals are the best we've seen all year, and we historically don't see them matched again until Black Friday and Cyber Monday.

If you're looking for a new pillow, read on for our favorite discounts this Prime Day — your neck will thank you later.

• Shop all Amazon Prime Day bedding deals

Our top three deals

The best Prime Day pillow deals

How to choose the right pillow

The best pillow for you depends entirely on your individual anatomy and sleeping position. In general, side sleepers (who make up the majority of the population) need the loftiest pillows to help bridge the gap between their shoulder and head. Back sleepers benefit from a mid-loft pillow, and stomach sleepers will prefer a pillow that's nearly flat. Because there's so much variety in individual needs, we highly recommend pillows with adjustable fill, like our top pick from Coop Sleep Goods. This lets you really dial in the perfect loft for you.

Other than loft, you'll also want to take into account pillow material. If you're looking for a hotel-soft pillow, you'll probably want to opt for a down pillow. We lay out plenty of options in our best down pillows guide. However, some sleepers are sensitive to down, so we recommend that you outfit guest bedrooms with down-alternative or synthetic fill pillows to avoid any potential discomfort if your guests have allergies. 

Lastly, if you suffer from neck or shoulder pain or are pregnant, you may opt for a specialty pillow. Our guide to the best pillows for neck pain dives into everything you need to look for in an orthopedic pillow. If you're pregnant, you may want to check out our guide to the best body pillows for options with full-body support. Hot sleepers will enjoy the best cooling pillows, which have been specifically engineered to be breathable, temperature-regulating, and some may even actively cool. 

Shopping for more great Amazon Prime Day deals? Check out our roundup of all of the best deals here or browse Amazon's website for more.