Sazerac completes BuzzBallz acquistion

Sazerac, which counts Buffalo Trace and Southern Comfort in its portfolio, has completed the acquisition of ready-to-drink cocktail brand BuzzBallz for an undisclosed amount.BuzzBallz, which was founded in 2009 by Merrilee Kick, creates RTD cocktails in a variety of flavours, including Chili Mango and the Strawberry ‘Rita. According to BuzzBallz, the idea came to Kick when she was sat by the pool one afternoon, grading papers, and wondered whether it would be better to drink from a plastic vessel rather than a glass one.While the brand is known for its small, single servings, which come in spherical-shaped cans, supposedly inspired by a snow globe she bought in Sweden, it also has BuzzBallz Biggies, which are 1.75 litre bottles of pre-mixed cocktail.The acquisition was first reported in March, with Kick commenting: “As a trailblazer in the RTD space, we have received many inquiries to acquire the company, however, Sazerac matched our innovative culture and spirit best.”“They are a part...