BBC plans surprising new merchandise for The Traitors as it aims to cash in on success of hit show

BOSSES of TV show The Traitors are set to bottle its sweet smell of success — with new perfumes.

They will be aimed at men and women, with potentially different fragrances to reflect the hit BBC One game show.

PA

Possibilities include a “devilish” aroma for traitors and a “heavenly” scent for “faithfuls”.

A TV insider said: “It’s understandable that the creators of the programme want to make the most of the huge popularity of the show.

“And given the fanatic following it has, they’re bound to lap it up — then splash it on — when the fragrance goes on the market.”

The makers of The Traitors have trademarked the show’s name in the UK, which lets them sell a range of products.

Fragrances could be on shelves in time for the third series, which airs on BBC One in January.

Filming has just finished with host Claudia Winkleman at Ardross Castle in the Highlands.

It comes days after we told how King Charles is releasing his own aftershave, called Highgrove Splash, which smells of his royal gardens.