Tiffany and Co.’s Blue Box: Story of an Iconic Trademark

Holiday season is just around the corner and presents are slowly starting to pile up. The wrapped boxes all look the same and it’s impossible to tell what’s inside. But if you saw a little robin’s-egg blue box, would you recognize where it came from? Chances are you would, as this iconic blue box from Tiffany and Co. is definitely one of the most well-known trademarks. The Emblematic Little Blue Box The Tiffany and Co. jewelry store was founded in New York in 1837 by Charles Lewis Tiffany and has come to represent style and sophistication, thanks in part to the movieBreakfast at Tiffany’sstarring Audrey Hepburn. A few years after its opening, the jewelry store began packaging its products in robin’s-egg blue boxes. It was an instant hit, so much that some customers would come into the store only hoping to leave with a blue box. And, just like that, the box became the company’s main trademark. As a matter of fact, the colour of the boxes alone is now so famous that consumers can easily...