Apple revamps App Store search layout, emphasizing ads and suggestions

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar.

Why it matters. Advertisers will now have their apps showing at the top of the Search tab potentially increasing their ad exposure as well as leading to higher click-through rates for app install ads.

Details:

• Discover section removed from top of Search tab
• Suggested apps (including an ad) now prominently placed below search bar
• Expandable suggestions feature added
• Direct category browsing available from Search tab
• Top charts moved to Browse section

First seen. We were alerted to this update from Talha Mumtaz’s LinkedIn:

Between the lines. The repositioning of suggested apps and ads to prime “above the fold” real estate could boost visibility and potentially increase click-through rates.

What to watch. How this layout change affects app discovery patterns and ad performance metrics for developers and advertisers.

Bottom line. While streamlining the search experience, Apple’s update also creates more prominent placement for paid app promotions, potentially altering the app discovery landscape.