According to a recent study, the University of Oklahoma ranks fourth in colleges with the most NIL deals.
NORMAN, Okla. (KFOR) — According to a recent study, the University of Oklahoma ranks fourth in colleges with the most NIL deals.
NIL, also known as Name, Image, and Likeness, is a way that college athletes can receive compensation.
Experts at JustGamblers took data from On3 NIL Deal Tracker, which monitors reports of players, collectives, agents and media on which colleges around the United States has athletes with the most NIL deals.
The data gathered by JustGamblers was collected from March 2021 until May 2024.
Top 10 colleges with athletes with the most NIL deals
College
Team (any sport)
Number of deals
Rank
University of Florida
Florida Gators
498
1
University of Texas
Texas Longhorns
367
2
The Ohio State University
Ohio State Buckeyes
286
3
University of Oklahoma
Oklahoma Sooners
268
4
Stanford University
Stanford Cardinal
226
5
University of Tennessee
Tennessee Volunteers
216
6
Louisiana State University
LSU Tigers
207
7
Pennsylvania State University
Penn State Nittany Lions
203
8
University of California, Los Angeles
UCLA Bruins
190
9
University of Nebraska
Nebraska Cornhuskers
188
10
“It’s thrilling to see young stars rising and getting the recognition they deserve. Up until 2021, college athletes were not permitted to make any money from their success, even if they were playing in packed stadiums and live on prime-time television," said Patrik Lidin, spokesperson for JustGamblers. "The numbers in this data and their success show that now their hard work and commitment can pay off financially, and are a testament to the incredible talent and dedication of university athletic programs.”
OU quarterback Jackson Arnold is listed as 34th in the top 100 college football player NIL rankings, with $676,000 in total NIL valuation.
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