Jeremy Clarkson issues fresh update to fans on his new venture after opening Cotswolds pub early
JEREMY Clarkson has an exciting business update for fans following the unofficial launch of his countryside pub.
Back in June, the former Top Gear presenter purchased the £1 million boozer.
He previously invested in making beer near his farm on the outskirts of Bourton-on-the-Water.
Now he’s taken to Instagram to share an exciting update about his brewery business, Hawkstone, which features prominently in his new pub.
In a video on the Hawkstone account, Jeremy, 64, shared that they’d launched a special edition summer beer exclusively available for Hawkstone members, known as Hawstonians.
As he sits happily in a field sipping the canned lager in a sunny field, Jeremy tells fans that Hawkstone Breeze is perfect to take to the beach, for festivals, or just drinking in the sun.
“Ah, that is f***ing delicious,” the Clarkson’s Farm star says after taking his first sip.
Alongside the video, he detailed how to sign up as a member and get a discount.
“Our latest special summer edition, Hawkstone Breeze, is now available to buy ONLY for our Hawkstonians – become one now – and get 15 percent off every purchase and exclusive first dibs on all our specials,” he wrote.
Hawkstone will also be available to buy in Jeremy’s pub once it is properly open to the public.
Jeremy opened his pub just in time for the Euros
Jeremy has built up a whole new fan-base as Amazon Prime Video cameras follow him as he attempts to run his 1,000-acre farm, Diddly Squat, on Clarkson’s Farm.
But recently, he wanted to expand his horizons, so he bought The Windmill, near Burford, Oxfordshire.
Previously, the Sun columnist admitted that the pub might not be open to the public until 2025.
However, fans caught their first glimpse of the interior when Jeremy hosted an apparent early soft-launch last week.
The TV personality opened for punters who gathered to watch England take on Spain at the final of the 2024 Euros on Sunday.
Footage posted to social media shows the 64-year-old right at home – albeit surrounded by boxes – as he and the locals geared up for the match.
Jeremy said to the camera: “Well we’ve accidentally opened our pub before it’s finished.
It’s going to be very many weeks before we’ve got it open.”
The pub was decorated with England flags, bunting, and a full table of food and snacks.
One of Jeremy’s first customers was his Prime Video co-star Kaleb Cooper, who enjoyed a cold one after his recent hospital visit.
Meet the cast of Clarkson's Farm
Clarkson's Farm began streaming in 2021 and follows Jeremy Clarkson and his team managing Diddly Squat Farm in the Cotswolds. Here's a 'who's who' of faces in the Clarkson's Farm cast.
- Jeremy Clarkson: Presenter and journalist; also known for Top Gear, The Grand Tour and Who Wants to be a Millionaire?
- Lisa Hogan: A former actress and Jeremy’s partner, who assists in the running of the farm shop.
- Kaleb Cooper: A young farm worker from Chipping Norton, who forms a double act with Jeremy on-screen. He’s later promoted to farm manager in series three.
- Gerald Cooper: Specialist in the construction and maintenance of dry stone walls and the farm’s “head of security”. Of no relation to Kaleb.
- Charlie Ireland: Nicknamed “Cheerful Charlie”, a professional land agent who advises Jeremy on land management.
Footage that surfaced on social media showed the star getting behind the bar to serve customers, complete with brand new Hawkstone beer pumps.
All sorts of alcoholic drinks would be available, which include premium lagers as well as the farm’s own gin.
According to the pricing board, a pint of the Hawkstone Premium goes for £5.50, with a half sitting at £2.80.
For the Hawkstone Session beer, it’s £5 for a pint and £2.60 for a half.
These are very similar to the Hawkstone IPA and Hawkstone Pils labels, which have the same respective full pint prices.
The strongest drink has five per cent alcohol, and it’s the Hawkstone Cider, which punters can drink for £5.50.
He previously unveiled his grand plans for a historic Cotswolds public house.
Jeremy envisions a “fun and homely pub” that puts the emphasis on community.
The Grand Tour personality plans to incorporate bar games, while banning noisy TVs in the establishment.
