The Clippers continue challenging the common fan experience with their new $2 billion arena
Los Angeles Clippers chairman Steve Ballmer has taken everything he loathes about modern NBA arenas and made it his personal mission to fix the fan experience.
Then the Clippers showed off “The Wall“, 51 uninterrupted rows of seats behind one baseline specifically for Los Angeles fans to taunt opponents. Those tickets can only be resold on the Clippers’ marketplace.
But the latest technological innovation he unveiled on Friday has finally solved one of biggest fan experience gripes in all of sports: The T-Shirt Cannon.
For years, teams have worked to find ways to create a t-shirt toss during timeouts that reaches every corner of the arena and not just the high-priced seats closer to the floor.
All were bandages on a problem that kept creeping back up.
No more! Ballmer has solved it. He’s achieved the sports equivalent of splitting the atom. And it’s all thanks to the new halo video board inside the arena.
The massive band hanging from the top of the Inuit Dome is capable of firing t-shirts to any and every seat in the building. Let me say that again in my most Oprah voice: EVERY SEAT IN THE BUILDING GETS A(n equal chance at a) T-SHIRT.
“It’s unfair. It’s not right,” Steve Ballmer says about the regular t-shirt toss you see at NBA games. So what did the Clippers do? They put t-shirt cannons on the Halo Board that can apparently hit every seat in the arena so no one is left out. No, I’m not kidding! pic.twitter.com/6N5mO9psxa
It’s easy to clown on Ballmer — and the Clippers, in general — but to be honest, it’s silly attention to details like these that really will make all the difference for the paying customer.
Teams aren’t always going to contend to championships, and certainly Clippers fans know that well, but you can always make sure fans have an elite experience when attending a game.
The Clippers’ new home completely raises the bar off the court and it won’t be long before rival teams start trying to catch up.
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