LAGOS SPORTS COMMISSION TO PARTNER LASAA ON COMMUNICATION STRATEGY

The Lagos State Sports Commission (LSSC) has expressed its desire to partner with the Lagos State Signage and Advertisement Agency (LASAA) in the area of communication and strategy to further promote sporting excellence and stakeholder engagement across the state.

Director-General of LSSC, Lekan Fatodu disclosed this during his courtesy visit to the Head Office of LASAA recently, stressing that the activities of the Commission, as one of the government agencies, are very relevant to the duties of LASAA.

Fatodu pointed out that he strongly believes in the Commission’s ability as the most suited point of convergence and parity with LASAA because of its natural thriving tendencies of constantly publicising ideas and images to the public.

While acknowledging the role of communication and strategy in engaging the people meaningfully, Fatodu highlighted that LASAA is the enabler while the Commission is the actual content creator to enhance the platform.

The DG of LSSC also stressed that the Commission will continue to extend hands of fellowship and collaboration to any initiative that tends to propagate the development of youth and sports.

The Managing Director/CEO of LASAA, Prince Fatiu Akiolu assured the Lagos State Sports Commission of a fruitful collaboration with LASAA,
According to him, the synergy will promote a thriving sports ecosystem in Lagos, innovative outdoor advertising and signage entity that provides value to its public.