Coastal cleanup, e-waste dropbox among SM Prime’s latest green initiatives
June saw a wave of eco-conscious initiatives at many SM Supermalls in celebration of Philippine Environment Month, which coincided with World Bicycle Day on June 3, World Environment Day on June 5, and World Oceans Day on June 8.
Kicking off the month was World Bike Day with SM Supermalls’ ongoing Bike-Friendly program, initially launched to provide safe transportation during the pandemic. With over 6,500 designated bike parking slots (both indoor and outdoor) located nationwide, SM Supermalls encouraged both sustainable urban mobility and a healthy and eco-friendly commute.
Furthering environmental education, SM City Masinag hosted the Department of Environment and Natural Resources (DENR)’s Loop Forward exhibit and learning sessions to equip mallgoers with the knowledge and tools to make a difference in waste management.
Embracing a waste-free future
A major step was celebrated with the launch of the #SMWasteFreeFuture campaign by SM Prime. This comprehensive program aims to achieve significant waste reduction through effective segregation practices. By promoting the “Recyclable, Disposable, and Compostable” (RDC) system, SM Prime hopes to divert a greater portion of waste away from landfills and embrace a circular economy.
SM Prime held a series of learning modules for employees and tenants on proper waste disposal before the official launch. The pilot launch was held in SM Mall of Asia, followed by a rollout across all SM malls.
Cleaning up PH coasts with the DENR
SM Prime’s multi-pronged approach to sustainability goes beyond individual initiatives and demonstrates a comprehensive vision for a greener future, incorporating alternative modes of transportation, responsible waste management, and active participation in environmental preservation. By empowering communities and promoting eco-conscious practices, SM Prime hopes to pave the way for a more sustainable future for the next generations.
SM Cares is the corporate social responsibility arm of SM Supermalls, the country’s biggest chain of malls built by one of Southeast Asia’s leading real estate and property developers, SM Prime Holdings. SM Prime remains committed to its role as a catalyst for economic growth as it pursues the next horizon on integrated property development, and onward to building sustainable cities of the future while enriching the quality of life of the communities it serves. For more information on SM Prime’s sustainability efforts, visit https://www.smprime.com/sustainability/. – Rappler.com
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