This high-tech foot scanner will get you the perfect fit with every shoe

For solving a shopping pain point, Volumental is a winner of Fast Company’s 2024 Innovation by Design Awards.

Shoe shopping has always been tricky. As we all know, one size doesn’t fit all: A person who is a size eight in running shoes may struggle to squeeze those very same toes into size eight sandals. Foot-analysis firm Volumental’s foot-measurement technology FitTech is combating this issue.