Loewe x On’s Cloudtilt 2.0 Sneaker Was the ‘Hottest’ Shoe in Q2, According to Lyst
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On x Loewe’s Cloudtilt 2.0 sneakers are this quarter’s hottest product, according to Lyst’s latest Index report.
In the second quarter this year, the collaboration drove a 308% spike in searches for On after its May release.
The sneaker is part of the brands’ fifth capsule, which also included ready-to-wear with a collection of technical activewear, statement outerwear, as well as its footwear for both men and women. The Cloudtilt 2.0 features a new Loewe x On’s joint logo, a multi-layer upper composed of performance mesh and woven textiles, and enhancements such as rubber toe-guards, extra padding on the tongue and shoe collar and a branded heel loop. Colorways include black, tan, green, blue, pink, and neon yellow. The limited-edition style retails for $550.
Additionally, Loewe replaced Miu Miu and Prada to reclaim the title of hottest brand
in the world, a position it last held in Q2 2023. The ongoing buzz comes from continued collaborations, celebrity moments, along with the release of the “Challengers” movie, with costumes designed by creative director Jonathan Anderson and select items available to shop through Loewe.
On, meanwhile, continues to gain popularity among the fashion crowd. The Swiss-label is seeing a 31% increase in searches month-over-month.
The second hottest product in Q2 is another sneaker: the Adidas SL72 OG. The retro track shoe was first released in 1972 and is making a comeback following the success of another heritage Adidas style, the Samba.
Also topping the list of Lyst’s hottest products between April and June were Cos’ Fisherman sandals and Dries Van Noten’s suede sneakers.
In Q1, the Miu Miu x New Balance 530 SL sneaker collaboration took the top prize.