Beauty shopping is the newest Olympic sport

PARIS - Fencing. Swimming. Athletics. Beauty shopping.

Wait, what?

The latter could indeed be considered an off-calendar sport during this summer's Paris Olympics and Paralympics. That's thanks to the flood of new beauty stores that have popped up in the run-up to the events, which run Friday through August 11 and August 28 through September 8, respectively. Here's a look at the most recent ones to debut. On your marks, get set, go!

The Antinomie brand was created two years ago in France to democratize the niche perfume segment. The fragrances are meant to tap into ...