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2024

NBC Aims to Turn Athletes’ Parents Wearing Heart-Rate Monitors Into Paris Olympic Stars

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What do the Paris Olympics have in common with reality-competition programs like “American Idol” or “Dancing With The Stars”? More than you might think. NBC will test a new concept during its Olympics extravaganza that could make stars of the athletes’ families. The network will, in selected instances, put heart-rate monitors on competitors’ parents, then […]



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