Shoppers are racing to get their hands on a new M&S Colin the Caterpillar toy & it costs less than the cake
COLIN the Caterpillar fans are racing to M&S after the store has launched a Colin dog toy for just £6.
The adorable toy seems to have gone down well with both pooches and owners, with many taking to social media to share it at home.
TikTok user Ali, who posts under @aliinthecotswolds, uploaded a video of her buying the Colin toy for her sausage dog.
She wrote: “Run, don’t walk to M&S for this £6 dog toy.”
Ali added that it was the “cutest dog toy” – and her dachshund seemed to be a fan too.
Ali showed herself unboxing the bargain toy, before giving it to her eagerly-awaiting pooch, who immediately ran off with it in his mouth.
The plushy toy measures 28cm in length and is a replica of the beloved M&S character.
The website says: “Treat your pet to hours of play with this plushy toy, made in the shape of our Colin the Caterpillar chocolate cake.
“Two squeakers inside add to the fun.”
Ali’s video has racked up over 13,000 likes, and seems to have been a hit with many dog owners.
One said: “This is great.”
Another added: “Omg too cute.”
Meanwhile, a third commented: “I don’t even have a dog and I want it.”
Others cheekily said they can’t wait for Aldi to bring out a Cuthbert the Caterpillar replica.
Currently the toy seems to have gone down so well online that it is currently out of stock.
However, you can add your email address on the M&S website to be notified if it returns.
Last month, M&S fans were left gutted after the supermarket chain discontinued an iconic treat.
The popular Colin the Caterpillar in a jar has recently disappeared from the shop shelves.
One eagle-eyed fan has noticed that Colin the Caterpillar cake in a jar has been missing at M&S stores.
She has raised the issue with the company on X, formerly Twitter.
The post read: “Hello M&S, have you discontinued the Colin in a jar cakes?”
The company account has responded, saying: “Hi Emily, it does look like these have been discontinued I’m afraid. I’ve let our Food team know you’d like to see them back in stock though!”
The cake jars landed on the supermarket shelves in 2021 with fans hailing it “a tiny pot of joy.”
The treat consisted of layers of chocolate sponge, Belgian chocolate sauce and chocolate ganache topped with a mini white chocolate Colin face in a convenient packaging.
Each jar retailed at £4 which has divided opinions amongst the shoppers at the time.
But it’s not all doom and gloom as M&S has launched a huge range of new products.
A spokesperson said: “We’re constantly reviewing, refreshing and improving our ranges across the Foodhall and have launched 1,250 new products in the last year, as well as upgrading 1,000 products.
“This year we are launching 1,400 new products and upgrading a further 1,000 products.”
The cake in a jar fans might be delighted as M&S has released a new alternative treat – and it comes in a jar too.
Colin the Caterpillar chocolate mousse has arrived at the supermarkets and offers a similar chocolatey goodness.
The sweet treat comes with a layer of rich chocolate sauce at the bottom, topped with fluffy chocolate mousse.
The dessert is also decorated with a white chocolate Colin face, and chewy brownie pieces.
Colin the Caterpillar vs Cuthbert the Caterpillar
MARKS & Spencer has called a truce with Aldi over Colin the Caterpillar cake.
The posh supermarket and discount chain were locked in a legal battle after Aldi started selling a cake called Cuthbert the Caterpillar which looked similar to the M&S creation.
They reached a confidential agreement out of court on November 5, it has now emerged.
The companies have not disclosed the terms of the settlement – but both cakes will still be sold.
An Aldi spokesperson said: “Cuthbert is free and looking forward to seeing all his fans again very soon!”
An M&S spokesperson said: “The objective of the claim was to protect the IP in our Colin the Caterpillar cake and we are very pleased with the outcome.”
The high street retailer started selling the famous Colin cake more than 30 years ago and its design has been largely unchanged since 2004.
The only exception is during seasonal events such as Halloween, Christmas and Easter, when M&S launches temporary new designs.
Colin is made of chocolate sponge and buttercream, covered in a chocolate shell, and costs £7.
Aldi launched its copycat Cuthbert cake in 2019 for £4.99.
Most supermarkets now have their own version, including Waitrose’s Cecil, Charlie at the Co-op, and Tesco’s Curly cake.
Colin the Caterpillar chocolate mousse has been scanning at the tills for only £2.
Some shoppers have already tried the delicious treat, praising it as “the top-tier”.
One person wrote on Instagram: “There’s just one problem with this…there isn’t enough!
“Please, M&S, make a huge sharing version of this.”
Another one added: “It really is a cracking looking mousse.”