Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the ad creation process for e-commerce businesses.
Why we care. This integration allows advertisers to leverage their existing product images directly within Google Ads’ AI image editor, streamlining the creation of high-quality visual assets for campaigns.
Details:
Advertisers can now link Merchant Center feeds with Performance Max campaigns.
The AI image editor in Google Ads can access and enhance product images from Merchant Center.
Edited images are saved to the Asset Library for use in campaigns.
Performance Max campaigns can include up to 20 images.
How it works. After linking Google Ads to Merchant Center, advertisers can import product images into the Asset Library through the AI image editor’s media picker.=
Between the lines.This feature aims to simplify the ad creation process, potentially saving time and resources for advertisers while improving ad quality.
What to watch. The impact of this integration on ad performance and adoption rates among e-commerce advertisers.
First seen. We were first alerted to this update from Dario Zannoni’s LinkedIn:
Jimmy Fallon plans to tape his mouth shut for a better night's sleep
Gautam Rode reveals how he took Pankhuri Awasthy to introduce her to his friends for the first time before getting married and she didn’t ‘utter a word’
JESSE WATTERS: No one is really voting for Kamala Harris
Ag nee man! Christiaan Bezuidenhout the only Saffa picked for Presidents Cup
Court locks in Bungie's $4.4 million win against Destiny 2 cheat maker, refuses request for a new trial
Risk of Rain 2 creators weigh in on Gearbox's first DLC without them: 'It's great to see new content for the game, but it's hard to see growing pains of the new team in real time'
Risk of Rain 2's creators, along with 'many other' devs from Hopoo, have been snapped up by Valve—which means the end of the studio's unannounced game
1 млн предрегистраций на Nigoriri Angels on Stage и релиз на этой неделе
Беседа – предостережение
«Россия против террора!»,
ко Дню солидарности в борьбе с терроризмом.
1 и 2 сентября филиал РТРС «РТПЦ Республики Мордовия» и Министерство образования Республики Мордовия проведут совместную акцию, приуроченную ко Дню знаний и началу нового учебного года.
Выставка-обращение «Наш мир без террора»
Выставка крымского имени «Тайны души и творчества Алемдара Караманова»