‘Perfect for this weather’ Vogue Williams shows off new pieces from her own Sainsbury’s collection on family holiday
IF you’re after serious fashion inspo without having to splurge, then look no further.
Vogue Williams has showcased the ultimate day-to-night summer outfit made from a stone-hued satin.
It’s no secret that the 38-year-old has an enviable wardrobe bursting with designer clobber.
But she also has her own collection with Sainsbury’s, which is designed and delivered by London-based fashion house Little Mistress in collaboration with the Irish presenter.
You can shop the full Little Mistress by Vogue Williams collection on the Tu website (Sainsburys’ in-house fashion brand) or in your local supermarket.
And it turns out, the famous mum-of-three actually wears the styles she promotes.
While on a recent European holiday with her Made In Chelsea hubby Spencer Matthews, 35, and their three children – Theodore, five, Gigi, three, and Otto, two – she modelled a standout two piece.
The set is from her latest collaboration and Vogue dubbed it “super comfy”.
“So this is what I’m wearing tonight,” she said while posing.
“It’s from my Little Mistress collection.
“I really love it.
“It’s super comfy and perfect for this weather.”
Vogue added that designing clothes is a “dream come true” for her.
“I still can’t believe I get to wear outfits I’ve designed,” she said.
The exact outfit she had shoppers racing to buy is the £35 Stone Satin Trousers and £25 Stone Satin Top.
“Crafted from sumptuous satin, these trousers are all about understated elegance,” Sainsbury’s bosses said.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
“A wide leg silhouette adds a touch of glamour and movement, whilst a tie-detail waistband ensures comfort and adds a relaxed twist to these statement-makers.
“Style with matching co-ord top for maximum impact or opt for a casual T-shirt for a more laid back look.
“Crafted in the same luxurious satin, this top is all about understated elegance.
“A neutral stone hue adds a touch of versatility, transitioning from day to night with ease.
“Style with matching co-ord trousers for maximum impact or dress down with your favourite denims.”
The set is available in sizes 8 to 18 and can be purchased online if you don’t live near a Sainsbury’s but still want to dress like Vogue.