‘It’s 2024 folks’ people cry as Primark brings back 90s brand that got them ‘bullied in school’
PRIMARK has got fashion fans talking with their new sports collection.
The budget retailer is bringing back a nineties brand, but peoples reactions have been mixed.
Primark, which is famous for offering everyday affordability on items from fashion to homeware, has recently done a collaboration with Kappa.
In the eighties and nineties, sports brand Kappa gained popularity after winning sponsorships with elite football teams including Juventus, AC Milan, and FC Barcelona.
This meant that many Brits who were growing up in that era, most likely owned something from the sports brand.
Now, Primark is bringing the brand back to everyone’s attention by doing a collaboration with them.
From joggers, to tracksuits, and sports bags, the clothing retailer believes the clothes are perfect for “hitting the gym or hanging out with friends.”
Talking about Kappa, the Primark website reads: “Dive into the latest trends in Kappa x Primark sportswear with our exciting collab collection.
“Featuring iconic styles from Kappa x Primark joggers, perfect for any casual outing, to tank tops, socks and cosy Kappa x Primark hoodies, ideal for layering.”
Primark, in Bracknell, Berkshire shared a video of their collection just hitting their store on TikTok.
The video was captioned: “New Kappa x Primark collection just dropped at Primark Bracknell!
“Sporty, stylish, and affordable – don’t miss out!”
The range, which is aimed at both females and males, is priced between £3.50 to £24.
The collection includes underwear, jumpers, tracksuits, sliders and hats.
But the collection has had mixed views, with some simply asking “why?”
One wrote: “If you wore Kappa back in the day you were concerned poor.”
The story behind Kappa
Kappa became a leading sportswear brand after it was born in Italy 1967.
Since then some of the world’s biggest names have worn their clothes, as its streetwear collection reflects on its norther Italian roots.
The “Omini” logo stands for quality, humanity and authenticity, and the brand produces distinctive apparel for sports including football, basketball, volleyball, autoracing, skiing, sailing, golf, fencing and martial arts.
Their website reads: “Kappa was born of a sock and underwear company named Maglificio Calzificio Torinese (MCT) in 1916 in the Italian city Turin.
“Kappa was created as a sub-brand of the Aquila brand as a result of a production problem that had caused a loss in sales.
“The production problem was fixed and all new product was stamped with a K, standing for the German word for control, Kontrollen. Sales surged and in 1967 the K was formally called Kappa, the Greek letter for K.”
Another added: “It’s 2024 folks.”
A third commented: “Back in my day you went to school wearing kappa you got beat up.”
Whilst someone else said: “Who wears kappa in 2024?”
But it wasn’t all negative, as some were happy about the fashion from the “nineties being back.”
Another simply added: “Love it.”
And someone else said: “Love Kappa.”