PARENTS have flocked to Morrisons to snap up an essential product priced at £8 now scanning for 62p.
The famous chain is now selling Drynites Pyjama Pants for just 62p, representing a saving of £7.38p.
The item normally sells at £8
One mum said: “I grabbed a load to keep us going.”
Another said: “We need to look in Morrisons loads of reduced baby stuff apparently.”
And: “I think they have these in Kettering Morrisons. I saw loads on the reduced section but they didn’t have a price.”
And: “I need to look out for these.”
Drynites help kids to sleep safely without worrying about wetting the bed. They are for boys and girls aged between eight and 15.
The retailer has recently increased the temperature of its freezers from -18°C to -15°C across 10 branches as part of a trial to reduce energy use.
It is understood there are plans for a wider roll-out based on a review of the trial, which Morrisons claims is a UK supermarket first.
The chain said the carbon savings it will make by upping the temperature of its freezers will help it achieve net zero by 2035.
Ruth McDonald, Morrison group corporate services director, said: “Industry standards today are based on safety, science or convenience.
“The standard temperature for the storage and transport of frozen food today looks like it is simply a convention from nearly 100 years ago.
“We now have vastly better freezers and modern technology and monitoring that gives us a precise picture of frozen food temperatures throughout the supply chain.”
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