India a key lifestyle hub for global brands; 90% of top 50 active: Report

India is emerging as a hub for global lifestyle brands, with 90 per cent of the top 50 global brands active and many others lined up for launch in the country, driven by robust online sales and a burgeoning e-lifestyle market, according to a study.

Global consultancy firm Bain & Company and lifestyle e-commerce platform Myntra on Wednesday released a study drawing insights from Bain analysis, secondary research, market participant interviews, and industry sources.

"India is also a key lifestyle destination for global brands90 per cent of the top 50 global brands are active in India and half of them already have India revenue greater than USD 30 million. Scaled, global fashion brands in India have demonstrated robust growth, seeing a 20 per cent uptick year-on-year over 201823," the study showed.

About 50 per cent of global brands have greater than USD 30 million in revenue in India, the study E-Styling India: Decoding India's Online Fashion and Lifestyle Shopping Trends, ...