Summer isn’t a season. It’s an annual rebrand for you and everyone else
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The summer 2024 aesthetic: escapism, ownership, and self-realization in a world that feels both beautiful and dire.
I was texting with a friend before meeting her at a bar on a Saturday night in early June. The night felt heady and special not because there was an occasion, like a birthday or goodbye party, but because it was the first truly hot night in New York City. Even before the official start of summer, the days are longer and the sun sets later. There’s a feeling that, after months of hibernation, people are more social. Work slows down and summer Fridays set in. Outfits are smaller and sexier.