Ad group sued by Elon Musk reportedly disbands
A group of advertisers, called the Global Alliance for Responsible Media (GARM), have “discontinued” activities, Business Insider reports, citing an email sent to members. The group said it had limited money, and was focused on fighting the antitrust lawsuit filed against it by X.
GARM was an initiative formed in 2019 by the World Federation of Advertisers (WFA); the idea was to stop advertising on social media platforms that don’t meet certain safety standards. In its lawsuit, X said that GARM “organized an advertiser boycott of Twitter.”
The lawsuit from the platform formerly known as Twitter was one of several odd legal actions coming from Elon Musk — ones that seem more focused on punishing anyone who doesn’t agree with him than...