Intel launches new ‘high-demand AAA gaming’ GPU for cars
Intel revealed its new discrete GPU for the automotive market during its AI Cockpit Innovation Experience event in Shenzhen, China. The dedicated graphics chip, called the A760A, is said to be the first of its kind that the company has ever launched for cars.
In a press release, the chipmaker claims that the GPU is a “flexible and scalable platform solution that brings next-level, high-fidelity experiences to the vehicle.” The product is expected to be commercially deployed in vehicles as soon as 2025.
Intel's first discrete GPU for vehicles will bring #AI and increased compute to the #automotive industry, paving the way for a future of smarter, safer and more personalized driving.
Learn more about @Intel Arc Graphics for Automotive. https://t.co/43PuT1solw
— Intel News (@intelnews) August 8, 2024
As Intel focuses on creating an entertainment ecosystem for cars, the new UI is also set to run “high-demand AAA gaming titles simultaneously” while managing AI-driven, PC-rich applications for smart mobile working. The company stated the chip will help turn vehicles into a mobile office with immersive 4K displays, multiscreen setups, and advanced 3D interfaces.
Using local large language models powered by Intel’s computing platform, the tech firm hopes to provide a “highly personalized experience” through voice commands. The A760A will also allow cameras and gesture recognition, which will make it easy to control “seven high-definition screens rendering 3D graphics and six-in vehicle cameras and interactive features.”
Intel also claimed that the chip could help execute complex vehicle control commands through “natural language processing, answer vehicle-related questions accurately, and even engage in leisurely chat with users, providing a more interactive and enjoyable journey.”
There will reportedly be more than 500 features and AI apps for cars, bringing together more than 100 independent software vendors.
Intel’s bid to compete in the AI era with new GPU for cars
Recently, the company has been struggling after reporting weaker-than-expected Q2 2024 earnings at the end of July. It provided a grim outlook for Q3, projecting guiding revenue of $13.5 billion instead of more than $14 billion.
Intel also signaled that it may cut over 15% of its workforce, which could amount to over 15,000 layoffs. This latest move indicates the tech giant’s aim to be the “go-to partner for automakers,” focusing on increasing its AI output.
Jack Weast, vice president and general manager of Intel Automotive said: “Intel’s strategy is to bring the power of AI into devices of every size and shape, and we’re thrilled to bring that expertise and our vast open AI ecosystem to the automotive industry.
“China’s rapid electric vehicle development cycles and advanced technological adoption make it an ideal testing ground for our next-generation technologies.”
Featured image: Ideogram
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